“By embracing the mystical space that your aura inhabits, you can finally upgrade your intuition and reconnect with your true power. It's like unlocking a secret level in a cosmic video game, where you become the boss of your story and call all the shots.”

“By embracing the mystical space that your aura inhabits, you can finally upgrade your intuition and reconnect with your true power. It's like unlocking a secret level in a cosmic video game, where you become the boss of your story and call all the shots.”

Your aura has an ever-present yet always-changing color and vibrancy. To be honest, there are few things more powerful and universal than color—it’s literally everywhere all the time!

Now, here’s the deal: I’m not the first to recognize this potent combo, but AuraWear is the first to apply it to style—teaching people how to intentionally tap into their aura and the psychology of color to shake things up, show up authentically, and create real, tangible changes in their lives.

The Intersection of Aura, Color, and Style

Where healing and transformation take flight

Years ago, I had the epiphany that integrating new habits into our everyday lives is easier when “stacked” with another habit. And what do people do every single day? Get dressed.

 That’s where the idea of combining aura, color, and style as an abstract way to manifest the life you want took root—a fun, creative application that anyone, regardless of background, circumstance, or beliefs, can apply.

Some
Cool People I’ve Read

 Gwyneth Paltrow
Beth Behrs
Stella Mccartney
Theo Spielberg
Vanessa Hudgens

Some
Cool People
I’ve Read

Gwyneth Paltrow
Beth Behrs
Stella Mccartney
Theo Spielberg
Vanessa Hudgens

But instead of panicking, I chose to surrender, listen, and pay attention to the synchronicities the universe sent my way.

MEET SUSANNA MERRICK

The Aura Stylist

The truth is, I’m not that different from you. We all have intuitive gifts, some are just more finely tuned than others. Since childhood, I’ve been seeing auras—and like many intuitive womxn, my gifts were always there (just like yours), but it took accepting and nurturing them to bring out their full power. 

I carried a lot of fear around identifying as “an intuitive” (maybe you can relate). Originally, I used my gifts as more of a “party trick” to entertain my friends. But the more I let myself play in the world of whimsy and magic, the harder it became to deny the path I was meant to take. 

After years of being knee-deep in the fashion industry, working as a personal stylist, and schlepping around designer clothes for my clients, I started to feel what so many of us intuitive womxn feel. The triggering yet brutally honest realization that there has to be more to life than this.

While I loved the projects I got to work on, I realized it was time for me to figure out who I was, where I wanted to go, and how I would get there. This is where a lot of the personal work I help others navigate happened for me (so please know you’re never alone in feeling directionless, I’ve been there). 

My “intuitive listening” led me to the work of Edgar Cayce (the OG aura reader) and then to a deep dive into color theory and, eventually, the science and research behind color psychology. I was a womxn obsessed with learning about the healing power of aura and color. 

In a whirlwind of inspired action, I created a floor-to-ceiling mood board filled with colorful images and provocative, stylish pieces. Standing back, I looked at what I had created and realized that what stood before me was the foundation of a new method that would enable others to amplify their aura, crank up the volume on their inner voice, and break free from the chains of conformity.

You have more power living in your closet than you know, and I’d be honored to prove it to you.

Xx,

In just five years' time, Aura Wear has grown into a mega-brand that’s sparked a cultural movement with a message that’s spread like wildfire. Fast forward through brand collaborations with GOOP, Marie Claire, Allure, Vogue, and many more, Aura Wear stands as an iconoclast of the oppressive beauty standards that fuel the fashion industry. 

Since its inception, I’ve had the honor of supporting thousands of womxn, celebrities, visionaries, and industry leaders in cranking up their personal power and embodying a style that radiates their true essence. 

In the living room of my New York apartment, Aura Wear NYC was born. 

Breaking Chains of Conformity and Celebrating Self-Expression

Values at the core of Aura Wear

Aura healing and medicinal color usage are available to anyone, anywhere, anytime.  

Inclusivity

Today’s beauty and fashion standards warrant a massive shake-up, and Aura Wear is here to do just that. Beauty has no definition, and you definitely won’t find us following one.

Disruption

It is our fundamental human right to dream big, unleash our creativity, connect, and lead lives that spark endless joy and fulfillment.

Freedom

  • An avid believer in “go big, or go home,”...especially when it comes to my nails
  • A lover of weird and wonderful adventures, including the time I got married in Vegas to my now husband
  • NYC-dweller who pushes my son in a stroller past the same dance clubs I went to in my 20s
  • Style addict (duh) who’s passionate about slow, intentional, ethical fashion

Beyond
The Aura

Beyond
The Aura

Who I am outside of work