HOW COOL WOULD IT BE TO OPEN UP YOUR WEBSITE AND SEE “FEATURED IN” With names like THESE scrolling by.
How would it feel to walk to your office—look up at your wall and see all your framed features from all the top publishing houses gushing about YOUR work?
Oh!
And did I mention the Sexy SEO that comes along with this kind of press?
Hi
Gorgeous,
Seriously,
I WANT YOU TO CLOSE YOUR EYES AND FEEL INTO THE POSSIBILITY
No, you didn’t have to pay a kajillion $$$ 💰 to your cousin’s PR company or buy into one of those pay-to-play scammy-feeling features.🙅♀️
You got these features the old-fashioned way.
Or imagine this—
you’ve got a brilliant idea, you whip up a pitch in minutes,
or better yet—you pick up the phone and call Vogue directly—
Because… Duh!
You’re now besties with a writer in the office who’s got your back.🙌
She answers—and LOVES your idea and has a pitch on her boss’s desk
by EOD.
All of a sudden...
“HOLY EFF, WE NEED TO FEATURE YOU!”💃
Emails start flooding into your inbox.
Journalists and influencers knocking at your door, eager to share you and your biz with the world,
day after day, month after month, year after year.🎉
This isn’t a dream…
IT’S NOT SOME FANTASY
And it’s definitely not “too good to be true.”
This is my reality – and it can be yours too.
THIS EXPERIENCE WILL HELP YOU...
🌊 ATTRACT A FLOOD of editors and influencers curious about you and your offers.
🙏 YOUR LEAD FUNNEL WILL feel like a genuinely FUN place to be and somewhere that fills you with joy, meaning, and deep satisfaction because you are connecting with tons of new clients who light you up.
😎 YOU WILL BECOME known for your soul gifts 🎁 and be the first person people think of when someone is looking for a recommendation for {insert your zone of genius}.
⚽️🏈 HAVE MORE SKIN IN THE GAME
Getting press is like trading your tote bag for a Birkin. The upgrade is REAL! With articles linking to your name next to your greatest competitors. SEO magic sprinkled all over your biz.
🧘♀️You’ll start to feel deep safety..
As an entrepreneur becuase there is a consistent high demand for your offerings, new people are constantly finding your articles, podcast interviews, and existing clients keep wanting to renew and go deeper because you are showing up big time.
🌟 VIEW THE CHALLENGES THAT ARISE...
In your life & business less like failures and more as the gifts that get you closer to your big goals.
Gone are the days of living paycheck to paycheck or client to client, worrying about covering expenses each month because there is an abundance of DREAMBOAT clients eager to payYOU!
So...
Who am I and what qualifies me to be your Press High Priestess?
Great question!
My name is Susanna Merrick & I’m an Aura Reader, Color Witch, and Fashion’s go-to Spiritual Stylist.💁♀️
I’ve coached and read the auras of over 3,500 women, worked countless events, and traveled the world in the last 7 years in my online biz.✨
Where did 90% of these experiences come from?
Through press and podcast features...
P.S. This week alone I have two podcast interviews, lunch with an editor at Marie Claire,
and just finished wrapping a recording of me answering questions for The Cut,
and y’all,
It’s only a Tuesday.
I’ve done it with...
❌ NO COLD PITCHES
❌ NO PR COMPANY
❌ NO PAYING-TO-PLAY ADS
I’ve done it by building amazing connections and putting aside a few hours a quarter to nurture my network of Editors, Writers, and Producers with custom systems and workflows.
Oh!
And have I mentioned that I’m a toddler mom?
Who also has ADHD—and who used to get overwhelmed at the thought of being a mom and a biz owner?!😱
And thought I “couldn’t handle” a lot of success because I was a college dropout whose job before this was nannying.🙄
Now I run a multi 6-figure business from the comfort of my home.🤑
AND
I spend way less time creating content and selling my services online BECAUSE I have a constant flow of new clients hitting my inbox each month.😌
What might surprise you is…
I don’t consider myself a writer nor have I ever written any of my own articles. I also had tons of thoughts about getting press before I started…
➡ I thought I wasn’t interesting enough to be on podcasts.
➡ I judged myself harshly, often picking apart the sound of my own voice or my own words when I read them aloud.
➡ I thought I didn’t have any connections because only special and interesting people get their work in writing.
➡ I was (and still am) unwilling to do anything spammy or inauthentic to grow.
This is why I know I can help anyone.
Just ask my clients…
“This program helped me stop overthinking, stop stalling, and start pitching in a way that actually feels like me.
Now, I’m tracking podcasts I know I can be on, creating a PR system that works, and showing up with way more confidence and clarity than ever.
I realized I already had everything I needed. I just had to stop overthinking it. It feels so good to have a story that’s finally working for me.”
– Meredith,
Holistic Mindset Strategist
“I quit my job, booked more gigs, and finally started saying: This is who I am.
This program didn’t just get me press—it changed my whole f*cking life.
I’m not scared to talk about who I am anymore. That’s the real win.”
– Kaide,
Intuitive Piecer and Tarot Reader
“I’m no longer obsessing over the perfect pitch—I’m actually sending them. This isn’t just about media training- it’s about becoming unapologetically visible
– Lisa,
Founder of The Golden Brand co
So…What EXACTLY is included in
BTFB BOOTCAMP?
➡ 6 Weekly 60-minute calls on Zoom
➡ 6 structured modules with mapped-out strategies and tactics that we customize to your biz
➡ Private Slack group support Monday-Friday
➡ All 6 recordings and transcripts from our calls for you to keep
& There’s MORE!
👑 VIP THEME 1: The Accountability Edition - Your Press Insurance Policy
This is for you if…
✅ You need accountability & deadlines
to get sh*t done
✅ You don’t want to waste time second-guessing—you want my direct feedback
✅ You want someone ensuring you actually pitch yourself & follow through
💎 Session Breakdown
Session 1: High-touch audit of your press materials (bio, pitches, media kit)
Session 2: Full rewrites & optimizations—I’ll help you make it pitch-perfect
Session 3: PR Execution Plan—We map out your outreach, deadlines & next steps
→ You can’t fail because I’ll personally be keeping you accountable on Slack and reviewing everything before you send it out.
📣 VIP THEME 2: The 90-Day Publicist Plan - Your Personal PR Roadmap
This is for you if...
✅ You want a step-by-step PR plan that removes the guesswork
✅ You don’t want to just pitch—you want to build real media relationships
✅ You want a roadmap for the next 90 days so you always know what to do next
💎 Session Breakdown:
Session 1: 90-Day Media Plan—Custom strategy for your niche & goals written and created by me based off your biz
Session 2: Your VIP Media Rolodex: The Exact People to Pitch for the Next 90 Days” I’ll help you build a personalized, curated media hit list—including names, contact info, and angles that make your outreach a no-brainer. -aka potential personal intros and access to my personal "little Black Book
Session 3: Feature Formula: Crafting the Story Editors Can’t Say No To”
→ You don’t just need your pitch—you need a story that media can’t resist. I’ll help you refine your PR angles so they fit seamlessly into what publications are already looking for.
IF...
➡ You’re ready to be seen but keep holding yourself back.
➡ You keep hitting a wall when it comes to growing your visibility.
➡ You want bigger press opportunities but don’t know where to start.
➡ You feel like you’re playing it safe online.
Da FAQs
I don’t own my own business yet, but I would love to get more press for my side hustle. Would this program be for me?
YES! If you have something to leverage in your career, artwork, or expertise, you too can land press with my steps.
When are the group calls?
Calls will take place on Wednesday afternoons 1pm EST- and start on Wednesday, April 16th.Can’t be there live? All lessons will be recorded and workbooks will be available on Slack on our group channel. So if you want to go at your own pace totally cool.
How many people will be in the program?
We are capping the program at 25 spots.
What is your refund policy?
All bootcamp sales are final and non-refundable
